ISBC®️ announces rebranding of AIRTAG®️ due an international deal

31 October 2019
ISBC®️ announces rebranding of AIRTAG®️ due an international deal

ISBC® group of companies have decided to bet on enhancing development of its own products under a single namesake trademark ISBC®. This rebranding decision is very much conditioned by international deal on assignment of the trademark AIRTAG®.

It has been more than 5 years that we have produced our RFID keyfobs under the trademark known as AIRTAG, it proved itself well in various identification related projects. ISBC® group of companies is proud of the quality of its RFID keyfobs. This quality is confirmed by multi-million pieces circulated and constantly growing demand for AIRTAG® in transport projects, access control systems and loyalty programs on both the Russian market and internationally. In 2018 AIRTAG® RFID keyfob has been certified as a payment instrument by international payment processing systems of MASTERCARD and VISA.

Transferring AIRTAG® RFID keyfobs from one trademark to another will be held gradually. All the orders accepted for keyfobs under the trademark of AIRTAG® will be so executed. Future orders for this product will be taken under the trademark of ISBC®.

Transfer of RFID keyfobs from AIRTAG® brand to our flagship one - ISBC® - evidences our confidence in future of the product and solutions related. Confidentiality agreed does not allow us to disclose the deal in detail. But we may express our confidence the the future of AIRTAG® trademark we have envisaged and registered internationally will be bright, the whole world will learn and love the new product so named.

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